Tuff Luck was founded in Pacific Beach, San Diego in 2019 and nearly died the same year—equipment failures, lost money, and learning everything the hard way.
After stepping away from 2021–2023 to build careers, the brand relaunched in 2024 with new drops and a sharper vision.
Firefighter-owned. Printed by hand or in the USA. No shortcuts.
We aim to work with unique artists and you will see that represented in our apparel.
Founded by a working couple in Pacific Beach, San Diego. We truly appreciate your support!